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PROPAGANDA

PIWI launches health plan marketplace and aims for $50 million in revenue.

The new platform aims to reach around 50,000 users within three years.

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Challenge


Creating a platform to simplify the bureaucracy of obtaining health insurance quotes.


Transformation_


Have you ever considered having a health plan partner that offers you the best prices and also handles all the relationship with the provider, supporting all processes from employee enrollment to dependent reimbursement? That's PIWI! Evo Systems is responsible for creating and automating this entire platform.

The technology partnership between Evo Systems, a company specializing in innovation and the application of cutting-edge software engineering to boost business, and PIWI, a digital health plan sales company, began in 2019 when Felipe Baeta created PIWI, a spin-off of a family business that has been in the business for over 30 years. The executive transformed the business into a digital platform to simplify the bureaucratic process of obtaining health plan quotes, targeting sales to small groups.


Strategy


Agile teams.


Customer testimonial


"PIWI's new digital platform will be a marketplace with everything people need in terms of health plans, including clearly addressing the entire employee journey." – Felipe Baeta – CEO of PIWI


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Closing out 2020 with revenues of 5 million and 280 clients, PIWI expects to reach revenues of 50 million in three years and approximately 50,000 users through the new platform.


With an eye on the potential of this market, which according to data from ANS (National Supplementary Health Agency), registers 47.1 million people with private health plans in Brazil, Felipe felt the need to digitize the entire service to offer a better customer experience, since current sales are not consultative. To achieve this, he partnered with Evo Systems, acting not only as a consultancy but also as a technology arm of the company. “PIWI's relationship with Evo Systems goes beyond supplier and client. With extensive experience in the health plan market, we believe that technology generates value for clients when the journey is automated, and we achieved this with Evo Systems, acting as a remote CTO for PIWI,” emphasizes Baeta.


PIWI's large marketplace partnered with Evo Systems as its technology partner. Evo Systems boasts numerous success stories and extensive experience developing solutions for companies undergoing digital transformation, and embraced the project from the start, providing a team of developers, quality assurance specialists, testers, and designers to launch a flight booking tool similar to the travel platform Decolar. This involved a focused on onboarding journey, a strategy that increases the likelihood of a user's initial success and helps them see the tool's value through engagement guided by a PIWI professional. "We applied best practices, automation, and testing to the project, along with an exponential scalability plan that ensures smooth growth. The PIWI platform is practical, fast, and takes care of the client from the beginning," explains Leonardo Dias, CEO of Evo Systems.


About Evo Systems


Evo Systems is an innovation consulting company specializing in applying cutting-edge software engineering to boost businesses. Among the services offered are digital transformation consulting, BPM (Business Process Management) with process mapping and automation, software production environment assessments, and app and system development.


Evo Systems is comprised of a multidisciplinary team of engineers and professionals with extensive academic backgrounds and experience in hardware and software technology. The company has a specialized division for customized training, startup mentoring, and digital product acceleration programs focused on disruptive ideas in systems and applications. Furthermore, it also specializes in developing systems and platforms, customizing and integrating market solutions or creating entirely new applications.


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