Challenge

BASF, a leading innovation and technology company, was seeking an advanced solution to improve visitor reception at its science and digital experience center, onono. The need was clear: to provide an efficient, safe, and proactive entry experience for visitors during events.

Transformation_

Evo Systems implemented the Go Visit solution, a facial recognition technology developed by the company, and transformed the way visitors are received at onono. The solution allows visitors to register for events using a selfie. On the day of the event, registrants simply go to the Go Visit Totem, where facial recognition generates a QR code to unlock the turnstile, eliminating the need to go through reception.

The implementation of Go Visit was carried out in a 100% integrated manner, guaranteeing a fluid and efficient experience for visitors. Key features include:

• Advance Registration: Visitors register with a selfie before the event.
• Facial Recognition: Upon arrival, the Go Visit Totem performs facial recognition, generating a QR code for quick access.
• Proactive Reception: The solution includes a matchmaking system that uses messaging to connect visitors with the most appropriate BASF representative based on the company information provided and BASF's customer service database.

The implementation of Go Visit has brought numerous benefits to BASF, including:

• Efficiency and Agility: Visitors can access the onono space quickly, without queues or bureaucracy.
• Increased Security: Facial recognition provides an additional layer of security.
• Improved Experience: A proactive and personalized reception enhances networking and improves the visitor experience.

Strategy

Evo Systems' Go Visit solution was implemented at Onono.

Customer testimonial

“We have an open innovation area and we are always looking for new things that can bring more security, productivity, practicality and a better user experience. That's what we found in Evo Systems' solution, which accepted the challenge of adapting the Go Visit product to integrate with the BASF environment and other partners in our innovation ecosystem,” comments Edson Akiyama, Senior Manager of Digital Transformation for South America at BASF.

Find out more_

Go Visit: Eliminate queues and speed up check-in