Challenge

Canal do Anúncio needed to grow in terms of functionality and usability.

Transformation_

Evo Systems accelerated Canal do Anúncio's IT project schedule by 300%. The client gained time in media planning processing, i.e., the user experience on the platform. The internal productivity of the media planning and operations team doubled in terms of the number of media plans delivered, and the number of self-service clients (clients who navigate on their own) increased by 250% with the support of Evo Systems. Improvement in processes, usability, and productivity that only a multidisciplinary team specializing in software can deliver.

Strategy

Agile development cell service.

In the press

The time it takes for the client to choose, create, plan, and publish the ad has been reduced from 10 to 2 minutes after the first deliveries from Evo Systems' multifunctional team of developers," comments André Maggi, CEO of Canal do Anúncio.

Leia mais_

Ambicious, a media planning and buying platform, is easy to use, delivers agility, intelligence, and savings, and increases companies' purchasing power to balance opportunities previously available only to industry giants.

Canal do Anúncio was created to meet the needs of advertising companies that require access to advertising but face difficulties in doing so. According to 2018 data from Ibope, which audits approximately 700 media outlets and 85,000 advertising brands, the Brazilian advertising market moves around R$55 billion in net values, with 30% of these investments corresponding to media purchases made through large agencies. With 10,000 unique visitors per month, Canal do Anúncio allows companies of any size—small, medium, or large, including advertising agencies—to access the platform to search for, plan, purchase, and execute media across any communication channel. The platform aggregates more than 1,200 offline and online media outlets.
“In practice, with Canal do Anúncio we democratize media buying. Any company or business can access Canal do Anúncio and run its campaign intuitively and quickly,” explains André Maggi, CEO of Canal do Anúncio.

Evo Systems, an innovation consultancy and software engineering company, played a key role in Canal do Anúncio’s growth in terms of programming and usability, accelerating IT project timelines by 300%. Located in the same building as Canal do Anúncio in São Paulo, Evo Systems signed a contract six months ago to provide IT solutions for the platform. Among the highlighted improvements, Maggi points out gains in media planning processing time—directly impacting the user experience on the platform.
“The time it takes for a customer to choose, create, plan, and publish an ad was reduced from 10 minutes to 2 minutes after the first deliveries by Evo Systems’ multidisciplinary development team,” says the executive.
Internal productivity of the media planning and operations team doubled in terms of media plan deliveries, and the number of self-service clients (clients who navigate independently) increased by 250% with Evo Systems’ support.

Canal do Anúncio enables users to complete the entire media buying process—from planning to placement—in just a few minutes and clicks, including online negotiation with an unlimited number of media outlets simultaneously. In addition to eliminating the need to consult multiple data sources—such as research, price tables, and media kits—payments made through the platform offer full guarantees for both parties, advertisers and media outlets, eliminating the risk of default and non-delivery of services.

According to Maggi (CEO), who worked for large multinationals for 10 years and was also a managing partner of the startup Gympass—one of the first six Brazilian unicorns—“in times of digitalization and process and service integration, there is a huge opportunity for all media to become more accessible by offering simpler and more efficient interactions with advertisers and agencies.”

Canal do Anúncio serves clients such as Jamef, Construtora Mitre, ONI Agência, IGA, Óticas Wanny, and prominent startups like Doghero and LAR.app, among more than 200 companies.