TECHNOLOGY AND MANAGEMENT
Panrotas content management is improved by Evo Systems technology
The publishing and news market is reinventing itself and Panrotas entrusted the transformation of the content management software to Evo Systems. We created the international and fully SaaS version of a product that is now resold to other publishers throughout Latin America.
Challenge
The publishing and news market is constantly evolving, requiring innovative technological solutions to keep up with growing demands for dynamic and accessible content. Panrotas, a renowned news website specializing in tourism, considered the largest in the sector, recognized this need and sought to modernize its content management software. To achieve this, it relied on the expertise of Evo Systems.
Transformation_
Evo Systems accepted the challenge and developed an international and fully SaaS (Software as a Service) version of Panrotas' content management product. This new version not only met Panrotas' specific needs, but was also designed to be resold to other publishers throughout Latin America, expanding the reach and applicability of the solution.
The project involved the creation of a generic front-end that allowed the efficient reuse of components, dynamically displaying news registered by the newsroom in another system. This approach ensured a consistent and personalized user experience while making the site easy to maintain and update.
The biggest challenges faced during implementation were:
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SEO (Search Engine Optimization) : We carry out detailed optimizations to ensure the best organic ranking of the site on Google. This involved everything from properly structuring the content to implementing advanced SEO techniques.
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Lazy Loading of Images : We implemented progressive loading of images, which was crucial to avoid overloading customers' mobile internet. This technique allowed images to be loaded gradually, significantly improving the site's performance and user experience.
The partnership between Evo Systems and Panrotas resulted in a robust, scalable and adaptable product, which not only met Panrotas' immediate needs, but also opened up new market opportunities in Latin America. The new content management system improved Panrotas' operational efficiency while providing a superior, mobile-optimized user experience.
Strategy
Agile development cell based on the Scrum methodology. An iterative approach for fast deliveries, with flexible working methods, daily and weekly meetings and less chance of rework.
Read more_
Panrotas news portal website has a high flow of visitors, with an increase in users of 58% from 2019 to 2020
The Panrotas news portal, specialized in tourism, recorded a significant increase in the number of visitors in 2020. The user flow grew by an impressive 58% compared to 2019. This increase is even more notable when accessed via mobile devices, standing out as the main means used by readers to follow sector news. In the image below, we can see data from the Panrotas portal taken from Google Analytics, showing the half-yearly comparison between the 2nd half of 2019 with the 1st and 2nd half of 2020. The numbers represent a significant increase in the flow of visitors to the site, including on mobile devices.
This significant growth in mobile traffic reinforces the importance of an optimized and responsive website, capable of offering a fast and efficient browsing experience, even on mobile networks. Panrotas was able to achieve these results after implementing its new website, developed by Evo Systems. The new platform not only improved performance and SEO, but also adopted advanced techniques such as lazy loading of images, ensuring smoother and more economical navigation in terms of data, making it more attractive to mobile users.
Evo Systems has demonstrated its ability to face complex challenges and deliver high-impact solutions, reaffirming its commitment to innovation and excellence in software development. The success of the project with Panrotas is a testament to Evo Systems' expertise and dedication to transforming businesses through technology.
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