Executive summary

Conta Pronta specializes in the distribution of financial services, offering solutions that enable companies to make payments to employees and allow organizations to operate their own financial services.

As its digital platform evolved, a need arose to modernize the web interface and align it with the experience already established in the mobile app. Evo Systems led the solution's redesign, applying UX/UI principles to create an experience that is consistent, intuitive, and aligned with current mobile banking trends.

The project involved a complete interface overhaul, visual standardization across platforms, and the creation of a Design System to ensure consistency and scalability as the product evolves.

Challenge

The Conta Pronta platform featured various functionalities geared toward corporate financial management, including card inquiries, transactions, statements, and bill payments.

Despite its robust functionality, the web version differed visually from the mobile app, leading to user experience inconsistencies and making it difficult to maintain the brand's digital identity.

Evo Systems' main challenge was to align the web and mobile experiences by modernizing the interface without compromising the usability of the financial features already used by clients.

Strategy

Evo Systems deployed an agile development cell based on the Scrum methodology to drive the redesign project.

The work was led by the UX/UI Design team, which was responsible for analyzing the user journey, reviewing visual components, structuring new interface patterns, and ensuring the consistent application of the Conta Pronta identity across the entire platform.

This iterative approach enabled continuous validation of improvements and the creation of a visual foundation ready for future system evolutions.

Transformation_

The project focused on fully standardizing the "Conta Pronta" digital experience across web and mobile environments.

The Evo Systems team redesigned the web interface using modern visual elements already present in the mobile app, thereby enhancing user experience consistency.

Key improvements included:

• Updating the platform's visual identity.
• Revamping colors, typography, buttons, and navigation components.
• Implementing a sidebar menu with icons to streamline navigation.
• Improving readability and information hierarchy.
• Modernizing search and filtering systems.
• Restructuring system alerts and messages using more intuitive visual patterns.
• Developing a documented Design System to ensure consistency and facilitate future maintenance.

Furthermore, the strategic use of corporate colors strengthened the brand identity, while the visual reorganization of elements made navigation clearer and more accessible.

Results

The partnership between Conta Pronta and Evo Systems resulted in a platform that is more modern, consistent, and aligned with the expectations of digital financial service users.

The key benefits achieved were:

• Standardization of the experience across web and mobile.
• Modernization of the platform's visual identity.
• Improved readability of financial information.
• More intuitive navigation through new visual components.
• Greater consistency across features and user journeys.
• Creation of a Design System to support the product's continuous evolution.

Technologies used

• UX/UI Design
• Design System
• Framework Flutter
• Dart Language
• Scrum Methodology

Conclusion

The Conta Pronta project demonstrates how the evolution of the digital experience can yield significant gains in consistency, usability, and the perceived value of a financial product.

By unifying the web and mobile experiences, Evo Systems created a more modern platform aligned with the expectations of today's users, strengthening the brand identity and making it easier to use the available financial features. The creation of a Design System also established a solid foundation for future system expansions and improvements.

Frequently Asked Questions

What is Conta Pronta?

Conta Pronta is a company specializing in digital financial services, offering solutions for financial transactions and corporate payment management.

What was Evo Systems' role in the project?

Evo Systems was responsible for redesigning the platform, modernizing the interface, standardizing the experience across web and mobile, and creating a Design System for the product.

What improvements were implemented?

The project included updating the visual identity, revising navigation, modernizing components, improving information readability, and establishing consistent visual standards.

What is a Design System?

It is a structured set of components, patterns, and interface guidelines that ensures visual consistency, scalability, and efficiency in the evolution of digital products.

How did the redesign improve the user experience?

The new interface made navigation more intuitive, improved the organization of financial information, and brought greater consistency across the platform's different channels.

What technologies were used in the project?

The project utilized UX/UI design, a Design System, the Flutter framework, the Dart language, and the Scrum agile methodology.