Executive summary

O Canal do Anúncio was founded with the mission of democratizing access to traditional and digital media, enabling companies of all sizes to plan, purchase, and execute advertising campaigns in a simple and accessible way.

As operations expanded, a need arose to accelerate the platform's evolution, enhance the user experience, and boost internal team productivity.

Through an agile development unit, Evo Systems supported the platform's technological transformation, contributing to significant gains in operational speed, usability, and business scalability.

Project highlights

• IT project timelines accelerated by 300%.
• Campaign creation and publishing time reduced from 10 to 2 minutes.
• Planning and operations team productivity doubled.
• 250% growth in the number of self-service users.
• Platform with over 1,200 integrated media outlets.
• Ecosystem used by more than 200 companies.

Challenge

O Canal do Anúncio had an innovative proposal to democratize media buying but needed to evolve rapidly to keep pace with the growth of its operations and user expectations.

The challenge was to expand features, improve the platform experience, and accelerate the delivery of new solutions without compromising product quality.

Furthermore, it was necessary to make internal processes more efficient and reduce the time required for clients to execute their campaigns.

Strategy

Evo Systems established an agile development cell dedicated to the continuous evolution of the platform.

The work involved a combination of:

Developing new features.

Usability improvements.

Optimizing operational workflows.

Enhancing the user experience.

Accelerating the technology roadmap.

This approach enabled frequent deliveries, rapid validation, and continuous platform evolution aligned with business needs.

Transformation_

The partnership between Evo Systems and Canal do Anúncio resulted in significant improvements to the platform experience and the company's internal processes.

The optimizations implemented drastically reduced the time required for users to create, plan, and publish advertising campaigns.

In addition to improving the customer journey, the technological upgrades boosted the productivity of the internal teams responsible for campaign planning and operations.

The platform now offers a more intuitive, fast, and efficient experience for advertisers, agencies, and media outlets.

Technologies and approaches used

• Custom software development
• UX/UI design
• Digital process optimization
• Web platforms
• Agile development
• Scrum
• Digital product scalability
• Software engineering

Results

• 300% acceleration of technology project timelines.
• Reduction in campaign creation and publishing time from 10 to 2 minutes.
• Doubling of planning and operations team productivity.
• 250% growth in the number of self-service users.
• Enhancement of the platform user experience.
• Expansion of the business's operational capacity.
• Support for platform growth and customer base expansion.

Testimony

“The time it takes for the client to choose, create, plan, and publish the ad dropped from 10 to 2 minutes following the initial deliveries by Evo Systems' cross-functional developer team.”

André Maggi

CEO do Canal do Anúncio

Conclusion

The evolution of a digital product does not depend solely on the creation of new features. Usability improvements, process automation, and user experience optimization can have a direct impact on productivity, platform adoption, and business growth.

Frequently Asked Questions

How does an agile development cell accelerate software projects?

An agile cell operates with continuous delivery, frequent validation, and multidisciplinary teams, enabling the faster evolution of digital products.

How can user experience be improved on digital platforms?

By simplifying workflows, reducing operational steps, optimizing interfaces, and continuously monitoring user behavior.

What does increasing self-service usage mean?

It means more customers can use the platform independently, reducing reliance on human support and increasing business scalability.

How can technology boost operational productivity?

By automating tasks, reducing rework, and simplifying processes, enabling teams to accomplish more with the same level of effort.

When is it worth investing in the continuous evolution of a digital product?

When the company seeks sustainable growth, improved user experience, and increased operational efficiency.