MEDIA AND ADVERTISING
Evo Systems accelerates Canal do Anúncio IT project cchedule by 300%
Canal do Anúncio, a Brazilian startup, created a disruptive platform to democratize traditional media
Transformation_
Evo Systems accelerated the schedule of Announcement Channel IT projects by 300%. The client gained media planning processing time, that is, the user experience on the platform. The internal productivity of the media planning and operations team has doubled in the number of media plans delivered and the number of self-service customers (customers who browse alone) has increased by 250% with the support of Evo Systems. Improvement of processes, usability and productivity that only a multidisciplinary team specialized in software can deliver.
Challenge
The Ad Channel needed to grow in functionality and usability
Contracted project
Agile development cell service
Customer testimonial
The time it takes for the customer to choose, create, plan and publish the ad, reduced from 10 to 2 minutes after the first deliveries by the multifunctional team of developers at Evo Systems”, comments André Maggi – CEO of Canal do Ad.
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Audacious, easy-to-use media planning and buying platform delivers agility, intelligence and savings, as well as increasing companies' purchasing power to balance opportunities, previously available only to industry giants.
Canal do Anúncio was created to meet the needs of advertising companies that need access to advertising, but find it difficult. According to data from Ibope for 2018, which audits approximately 700 audited vehicles and 85 thousand advertising brands, the Brazilian advertising market moves approximately R$55 billion in net values, with 30% of these investments corresponding to the purchase of media made through of large agencies. With 10 thousand unique visitors per month, any small, medium or large company, including advertising agencies, can access the platform to search, plan, buy and execute media in any media. The platform brings together more than 1,200 offline and online media outlets. “In practice, with the Advertisement Channel, we democratized media buying. Any company or business can access the ad channel and carry out their campaign intuitively quickly”, explains André Maggi, CEO of the Advertising Channel.
Evo Systems, an innovation and software engineering consultancy, was instrumental in the Ad Channel's growth process in terms of programming and usability, accelerating the schedule of IT projects by 300%. Located in the same building as Canal do Announcement in São Paulo, 6 months ago Evo Systems signed a contract to provide IT solutions for the platform. Among the improvement highlights for the Advertisement Channel, Maggi highlights gains in media planning processing time, that is, the user experience on the platform. “The time it takes for the customer to choose, create, plan and publish the ad, reduced from 10 to 2 minutes after the first deliveries from the cross-functional team of developers at Evo Systems”, comments the executive.
The internal productivity of the media planning and operations team has doubled in the number of media plans delivered and the number of self-service customers (customers who browse alone) has increased by 250% with the support of Evo Systems.
The Ad Channel allows a user to complete the entire media buying process in just a few minutes and clicks, from plan to placement, as well as online trading with an unlimited number of vehicles simultaneously. In addition to the user not needing to consult different data sources, such as surveys, price lists and media kits, the payment through the platform offers a total guarantee for both parties, the advertiser and the media vehicle, eliminating the possibility of default and non-delivery of service.
According to Maggi (CEO) who worked in large multinationals for 10 years and was also a managing partner of a startup, GymPass - one of the 6 first Brazilian unicorns -, “in times of digitalization and integration of processes and services, there is a Huge opportunity for all media to become more accessible by offering simpler and more efficient interactions with advertisers and agencies.”
The Advertisement Channel serves clients such as Jamef, Construtora Miter, ONI Agência, IGA, Óticas Wanny, and prominent startups such as Doghero and LAR.app, among more than 200 companies.
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