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DESIGN

New Conta Pronta app updates technology and design in line with new mobile banking trends

The old interface of the Conta Pronta system, which distributes private banking services so that companies can pay their employees, has been updated with the modern redesign proposed by Evo Systems.

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Challenge

There were a number of technology and design issues in the old interface of Conta Pronta's web application, compared to its updated mobile application. A need to update usability and outdated elements caused incongruity between the two versions of the app, creating the need for an adjustment to the web version.

The app didn't have the company's new face. Its visual identity was not present in the app: the colors, shapes and styles reflected little of the image the company wanted to convey to its target audience. Because it was an app with an old design, it gave the impression of something stagnant, which is the opposite of what the company proposes.

Conta Pronta is a company specializing in the marketing and distribution of financial services for those who wish to carry out financial transactions in their day-to-day lives or for those who wish to transform their business into a Fintech, so its mission is transformation above all else. This is present in its visual identity, with its modern logo, but this is an idea that wasn't fully expressed in the app.

Evo Systems was tasked with redesigning the web system and developing its app, relying on a team of interface and user experience designers (UX/UI Design) to modernize the system, applying the concepts of brand transformation. The challenge consisted of improving the interfaces of the online portal and the Conta Pronta app, taking into account user difficulties and trying to resolve them. The system has various financial services functions, acting as a closed bank for companies to make payments to employees, functions such as viewing cards, transactions and statements, bill payments and boletos needed to be updated in the redesign and adapted for the mobile version.

Transformation_

The interfaces proposed by the design team were designed to standardize the web and mobile versions of the app. This is extremely important, as a product with an inconsistent identity can lead to numerous problems in the future, such as a lack of consistency, difficulty in recognizing the brand and the customer's perception that the brand is unprofessional.

The web version of the application had old and outdated elements, so more modern elements were applied. As well as improving readability, the implementation of a side menu with icons helps users navigate the site, making it intuitive to use by associating words with icons.

The system's search and filter systems are now cleaner, making them easier to see. Elements that are misaligned and too close together cause visual discomfort, so all these issues were considered throughout the redesign. Transparency was also very important, emphasized in the redesign. Through terms and conditions notices and information together in green, yellow and red, it was possible to show how the company cares about bringing security and transparency to the user.

Strategy

Agile development cell based on the Scrum methodology. An iterative approach for quick deliveries, with flexible working methods, daily and weekly meetings and less chance of rework.

Used technologies

UX/UI Design

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